A core competency is an essential piece of the advanced pv sales process that impact success. All of these sales pieces are measurable, controllable, and trainable. Unfortunately, many pv solar sales organizations do not utilize these techniques.
Without a foundation of essential sales elements or pv advanced sales training, organizations have a difficult time closing deals. By working through each of the items of the sales cycle, solar companies can strengthen their sales team.
The most important task is to determine which activities are directly linked to revenue. Revenue is the way success is measured in sales. With this in mind, it is easier to determine what is and is not an essential component to sales.
The sales process begins with lead generation. This includes lead referral programs, vendor collaboration programs (lead exchange), informational seminars, and other programs.
Once a company has a lead, it needs to be converted into an appointment. The Lead-to-Appointment ratio is an important indicator on the quality of the leads. A quality lead will turn into a sale while a poor quality lead will waste sales representatives’ time.
The next step is for the salesperson to achieve the next step objective. Measuring this step will give the company information about the effectiveness of the salesperson. Finally, the salesperson needs to close the pv solar system to deliver the most important metric, a paycheck.
Each of the steps is measurable, allowing companies with advanced metrics to focus on the area needing the most improvement. With adequate pv advanced sales training, companies can obtain a quick improvement in their target metric.
