Tracking Inbound Marketing Campaign Links for Free Using Google Analytics, a company can track inbound links from marketing campaigns for free. Read more to find out.
- Obtain a domain from a hosting service like Go-Daddy, Arvixe, FatCow, or Super Green Hosting.
- Set up a google account by clicking here.
- Create a Trackable Link
Google has set up a URL builder (Google URL Builder), which is separate from Google Analytics, that create a custom link for tracking click-throughs on marketing campaigns
Unfortunately, the Google tracking link is extremely long.
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- Shorten the Trackable Link
Fortunately, bit.ly provides an online service that shortens the URL. Simply create an account, copy and paste the long Google URL, and bit.ly will provide a short URL.
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- Add Shortened Link to Marketing Campaigns
You can now track marketing campaigns.
- Track your campaign in Google Analytics
Every click will be tracked in Traffic Sources > Campaigns in Google Analytics. Remember, Google Analytics does not provide live tracking so it will take a few hours to update.
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Rich Hessler
Solar Training Class
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